Artificial Creativity: Perceptions and Practices on the Use of AI in Artistic and Cultural Production
Start date: 31/05/2023End date: 30/06/2024
Call: PRA 2023 – CUP Pra2023004
The project contributed to the ongoing debate surrounding the relationship between creativity—understood as the quintessential human cognitive act, which underscores our uniqueness not only in comparison to other species but also within our own—and the use of Artificial Intelligence in the production of “consumer” creative content (Amabile, 1993; Boden, 1998; Aleinikov, 2013).
The research unfolded in two distinct phases: a desk-based phase, aimed at analyzing and exploring how cultural imaginaries are sedimented, and a field phase, which included experimental sessions, in-depth interviews, and questionnaires administered to a representative sample of the Italian population.
The project demonstrates a high degree of originality in its focus on creative production within the media landscape—a field of application for AI that, while increasingly discussed, remains less developed than other areas such as healthcare, finance, or education
Moreover, the study seeks to explore and anticipate potential medium- and long-term effects of AI on user practices. In particular, it investigates how AI might shape consumer preferences and contribute to the construction of collective imaginaries—both visual and auditory. This raises critical questions about how audiences’ tastes are formed and interpreted, with significant implications for media markets, especially in the domains of visual and sound-based content.
